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Five ways to bridge the gap in your business

Updated: Apr 18



Are you great at what you do but can't seem to keep clients coming through the door?

It may not be your technical skills; there may be a disconnect in customer service, and that's okay because we can't be great at everything. My goal for this post is to inform you and encourage you to consider your customer—five ways to bridge the gap in your business between Savvy Customer Service and Technical Skills.

Company Values: Company values are the beliefs of your business. Core values are inclusive in the foundation of your company's excellence. Your company values are created with your clients in mind. In addition to your staff, your clients are the most valuable assets in your business, so creating values centered around taking care of your clients is one of the essential foundational traits you can include.

Integrity: Integrity in your business is being honest and consistent with your business. For example, rapport and trust are established when you are truthful about your products, abilities, pricing, and services.

Reputation: Reputation in a business is the name or position you and your company inherit based on your character, conduct, values, actions, and beliefs.

Accountability: Accountability is Taking responsibility and ownership for any mishaps or problems in your business, taking ownership and the initiative to correct the problem, and committing to seeing it through.

Promise to Customers: Commitments to your clients. Such as committing to a scheduled time frame to provide quality services and products. Note: A commitment to your clients can be your company's slogan.

Here is a trivia question for you. Which company slogan is this? "melts in your mouth, not in your hands."

MM promises that the chocolate will melt in your mouth, not in your hands.

Committing to a promise to your clients will also set you apart from other businesses.


These are just five examples of how bridging the gap in your business can influence client retention.

Thank you for taking the time to read this post and my other posts.



Kind Words: Stay tuned, encouraged, committed, and keep going.

-Natalie Edwards



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